How Retargeting Can Help Med Spas Book More Clients

Ever check out a service online—maybe Botox, microneedling, or laser hair removal—and suddenly you start seeing ads for it everywhere?

That’s not a coincidence. It’s called retargeting, and while most businesses use it the wrong way (to the point of being annoying), when done right, it can quietly become one of the most profitable pieces of your ad strategy.

Let’s break down how you can use this tool to get more bookings without coming off like a pushy salesperson.

What Retargeting Actually Is and Why It Works

Most med spa clients don’t book on the first click. They’re curious, comparing options, checking prices, and figuring out if it’s the right time.

That’s normal.

This decision process is called the customer journey. It is the steps someone goes through before they choose to book with you.

It looks something like this:

1. They become aware of a problem or desire (e.g., “I want smoother skin”)
2. They start exploring solutions (e.g., “What’s microneedling?”)
3. They look at providers (e.g., local med spas)
4. They compare options
5. They book

If you only advertise once and hope someone books immediately, you’re missing most of this journey.

Why Retargeting Solves the “They Forgot About Us” Problem

Here’s the issue: even if someone visits your website or clicks on your ad, there’s a good chance they’ll get distracted, click away, and forget about you.

Retargeting solves that by bringing them back, but not by just repeating the same ad endlessly. That’s what most people get wrong.

Instead, here’s how you use retargeting the smart way:

• Show different content in each ad
• Educate your future client before they even talk to you
• Highlight different services or value points

You’re not stalking them. You’re helping them make an informed choice.

Build Trust Before the Sale Happens

This is where it gets powerful.

Imagine someone clicks your ad, checks out your services, but doesn’t book. A day later, they see a short video explaining how your treatments work. Then another ad with a client testimonial. Then one with FAQs about safety or results.

Now you’re not just a business. You’re the people they trust.

This taps into something called reciprocity. When people feel like you’ve helped them or educated them without asking for anything, they’re far more likely to want to return the favor—in this case, by booking with you.

If someone is interested in a treatment and you’re the only med spa still showing up in their feed with helpful, relevant content, who do you think they’re going to call when they’re ready?

Want Help Setting This Up?

If you run a med spa and want to use retargeting to stay top-of-mind and book more appointments, let’s talk.

I’ll walk you through how we’d set it up, what content to use, and how to avoid the “annoying ad” trap that kills results.

Reach out here and let’s see if we’re a good fit. https://harbingergrowth.com/free-marketing-analysis/